The Academy Awards will begin broadcasting solely on the global video platform in 2029, representing the newest significant shift in Hollywood.
The organization behind the Oscars declared the decision on this week, indicating that it finalized a multi-year deal giving the streaming service the unique international license to the Oscars until 2033.
The awards show, set for March 15th, has been televised for 50 years on the traditional network. Beginning in 2029, the show will be accessible in real-time without charge on the digital platform.
This is one more significant restructuring in Hollywood, which is grappling with company buyouts and fusions, in addition to drastic reductions in filming.
"Our Academy represents an worldwide body, and this alliance will enable us to broaden reach to the mission of the Academy to the largest worldwide audience possible - which will be beneficial for our film artists and the cinematic world," remarked Academy leadership in a announcement.
Over decades, ratings of the televised event have fallen, even if there was a slight uptick in recent years, with a notable portion of Gen Z and millennial watchers tuning in from mobile devices and desktops.
In a related comment, the video platform's chief executive referred to the Oscars "one of our fundamental pillars of culture" and said that working with the Academy would "inspire a fresh wave of creativity and movie fans while remaining faithful to the Oscars' illustrious legacy".
The broadcast network, which has televised the awards since 1976, commented that it was looking forward "to the upcoming broadcasts" it will retain rights for.
The move comes as film industry giants face complex corporate battles. Such proposals were considered concerning for an sector that has seen severe reductions over the past several years.
Similar to big production houses, cable networks have faced issues as the audience has chosen on-demand video instead.
YouTube obtaining rights to the Academy Awards clearly signals that the dominance of digital platforms will persist increasing.
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Barry Roberts
Barry Roberts
Barry Roberts
Barry Roberts
Barry Roberts
Barry Roberts